Infrastructure that turns fragmented business data into intelligence and action.
BAJA’s products share one technology foundation: connectors, a normalized data layer, a single AI gateway, proprietary ELTOAN™ methodologies and AI agents. Every new product builds on the same core.
The intelligence stack
- 1
Enterprise data
Sales, invoicing, accounting, customer, people and task data already exist inside most companies. They rarely live in the same place or follow the same definitions.
- 2
Connectors
Read-only connectors pull data from point-of-sale, accounting, CRM, messaging and task systems. Where a system offers no API, structured exports are ingested on a schedule.
- 3
Data normalization
Each source is mapped into one data model with shared definitions for locations, cost centers, people and transactions. Records from different systems are reconciled so numbers agree.
- 4
AI gateway
Every AI request passes through one gateway that controls security, cost, logging and model choice. No product module calls an AI provider directly, which keeps BAJA independent of any single model vendor.
- 5
ELTOAN™
ELTOAN™ methodologies are BAJA’s proprietary business methodologies, structured as reusable logic within INNERWORK: how to detect turnover risk, reconcile revenue, or prioritize what a leader should review today.
- 6
AI agents
Agents work through a registry of approved tools that expose calculated, permissioned views. They never query raw tables, so every answer is traceable to governed data.
- 7
Insights
Risks, anomalies and opportunities are surfaced with the data and reasoning behind them, so a leader can judge them quickly.
- 8
Actions
Insights become assigned next steps, delivered through the channels teams already use, and tracked until they are resolved.
ELTOAN™ turns context into action
The Operations, Finance and Human ELTOAN™ methodologies are reusable by design. The same ELTOAN Method runs for every company that uses INNERWORK, applied to that company’s own data.
Engineering principles
These rules govern how every BAJA product is built.
Code before AI
Each problem is solved at the lowest reliable level first. Deterministic code handles what code can; AI handles what it can’t.
One AI gateway
All model calls pass through a single layer for security, cost control, auditability and provider independence.
Automation before agents
Repeatable work is automated. Agents are reserved for work that needs reasoning.
Tools before raw data
Agents use calculated, permissioned views from a tool registry, never raw database tables.
Multi-tenant by design
Each customer’s data is isolated at the database level with row-level security.
Ready for connected agents
The architecture is designed for the Model Context Protocol (MCP) and agent-to-agent (A2A) interoperability as those standards mature.